How to run excellent online events to engage my visitors

Online events and activities have been essential for heritage organisations to stay connected with their visitors and audiences over the past two years during the pandemic. They can also help organisations to expand audiences, increase accessibility and engage with new communities. In this resource, Danielle Patrick provides clear guidance on what to think about when organising an online event from understanding your audience’s needs, through to planning, programming, marketing, delivering and evaluating your event.