This recording has English and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is 52 minutes long.

Download transcript of English captions (Word file 49kb).

This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

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Video: How to develop a digital engagement strategy

Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement and marketing strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences, particularly when your organisation has limited resources and budget.

 

Using podcasts to engage with new audiences

St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.

 

How to use AR and VR to increase visitor engagement and participation

Immersive Media also known as XR offer visitors the opportunity to engage with heritage organisations through VR (virtual reality) and AR (augmented reality) experiences. There is a lot to consider before diving into an immersive media or computer-generated project. In this resource Emma Hughes from Limina provides useful insight to help clarify some questions you might have about the feasibility of introducing XR experiences at your heritage organisation.

 

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Producing multimedia on a budget (2022) by Katie Connolly supported by The National Lottery Heritage Fund, licensed under CC BY 4.0