This webinar recording is 52 minutes in length with closed captions.
This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
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Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement and marketing strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences, particularly when your organisation has limited resources and budget.
St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.
Immersive Media also known as XR offer visitors the opportunity to engage with heritage organisations through VR (virtual reality) and AR (augmented reality) experiences. There is a lot to consider before diving into an immersive media or computer-generated project. In this resource Emma Hughes from Limina provides useful insight to help clarify some questions you might have about the feasibility of introducing XR experiences at your heritage organisation.