How to use AR and VR to increase visitor engagement and participation

Immersive Media also known as XR offer visitors the opportunity to engage with heritage organisations through VR (virtual reality) and AR (augmented reality) experiences. There is a lot to consider before diving into an immersive media or computer-generated project. In this resource Emma Hughes from Limina provides useful insight to help clarify some questions you might have about the feasibility of introducing XR experiences at your heritage organisation.

Hand holding smart phone directed at and scanning an AR marker on the wall of a castle.
Image courtesy of Tamworth Castle ©


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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