Fideo: Sut i gynllunio ymgyrch cyfryngau cymdeithasol lwyddiannus

Yn y fideo yma, mae Hans de Kretser a Phoebe Cleghorn yn rhannu'r dulliau gorau o fynd ati i gynllunio ymgyrch cyfryngau cymdeithasol er mwyn sicrhau llwyddiant ar draws eich sianeli digidol, gan gynnwys: gosod nodau a'u mesur yn erbyn targedau; sut i gyrraedd eich cynulleidfaoedd targed; optimeiddio'ch cyrraedd; a beth i'w bostio a sut i gynllunio cynnwys.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: How to plan a successful social media campaign

Mae capsiynau caeëdig yn y recordiad yma, yn Gymraeg a Saesneg. Cliciwch ar symbol CC y capsiynau caeëdig ar y fideo isod a dethol eich dewis iaith. Mae’r recordiad hwn 20 munud o hyd.

Lawrlwythwch trawsgrifiad o gapsiynau Saesneg (ffeil Word 42kb).

Cafodd y sesiwn yma ei recordio yn rhan o Ddiwrnod Sgiliau Digidol y Lab Treftadaeth Ddigidol a’i chynhyrchu yn rhan o’r Lab Treftadaeth Ddigidol ― rhaglen datblygu sgiliau digidol ar gyfer sefydliadau treftadaeth bach i ganolig eu maint yn y DU. Cafodd ei hariannu gan Gronfa Dreftadaeth y Loteri Genedlaethol yn rhan o’r Fenter Sgiliau Digidol ar gyfer Treftadaeth.

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How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

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A guide to raising your profile on social media

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Ensuring safe and appropriate use of social media

Improper use of social media presents a risk to your organisation’s reputation. This resource shows you how to write a policy for staff and volunteers to maintain integrity and effectively build your online profile.

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Campaign Digital engagement

Published: 2021

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to plan a successful social media campaign (2022) by Hans de Kretser supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

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