100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Video: How to get the most from your digital content on social media


Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.


Published: 2022 | Resource type: webinar

How can heritage organisations keep up to date with social media content trends?


Social media can boost your heritage organisation’s profile and share your content with broader audiences and communities. In this resource Andrew Davis explains how to make use of digital trends and how to find out about them.


Published: 2022 | Resource type: blog

A guide to raising your profile on social media


You’ve put in the effort, you’ve made the brilliant social media content, but you’re not getting any more views or followers. What can you do? Let us provide you with the answers in this handy article.


Published: 2022 | Resource type: guide-toolkit

What are the digital basics I need for content development in my organisation?


In this article, we look at the digital basics for content creation and development, exploring the importance of an attractive website, thoughtful content, and post-publication marketing.


Published: 2022 | Resource type: blog

The leader’s guide to social media


Social media enables heritage institutions and practitioners to participate, preserve and interpret heritage content and practice. It can also support your heritage organisation to market itself and raise awareness of its practice to local, national and international audiences. This guide will provide a brief overview of social media platforms, tips for using them effectively to encourage participation and how they can be used to improve marketing and fundraising in your organisation.


Published: 2022 | Resource type: blog

Video: How to plan a successful social media campaign


In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. 


Published: 2021 | Resource type: webinar

How social media can help me reach more visitors for my heritage organisation


This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.


Published: 2022 | Resource type: guide-toolkit

Video: Social media essentials


Annie Andoh provides an introduction to the essentials of developing a social media strategy that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter and Instagram — providing tips and tricks for growing and engaging your audiences.


Published: 2021 | Resource type: webinar

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100 digital questions answered

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Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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