Video: How to plan a successful social media campaign

In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. 

This resource is available in English and Welsh
Smart phone with social media icons
Photo by Rami Al-zayat on Unsplash

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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