Fideo: Sut y gall ymgysylltu digidol helpu eich sefydliad i feithrin teyrngarwch cynulleidfa

Yn y recordiad hwn o ddigwyddiad lansio’r Hyb Treftadaeth Ddigidol, mae Trish Thomas yn archwilio sut y gall ymgysylltu digidol helpu eich sefydliad treftadaeth i feithrin teyrngarwch cynulleidfa. Bydd y sesiwn hon yn eich helpu i ddeall sut i ddehongli gwerth cynulleidfa bersonol yn erbyn cynulleidfa ar-lein; sut i wneud penderfyniadau cynnwys yn seiliedig ar anghenion a chymhellion eich cynulleidfa; cylch bywyd eich cynulleidfa a pham mae gwerth oes yn bwysig; teithiau defnyddwyr o un pen i'r llall a nifer y pwyntiau cyffwrdd y gallent eu cynnwys; a sut i ymgysylltu â chynulleidfaoedd yn y tymor hir a meithrin teyrngarwch.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: How digital engagement can help your organisation build audience loyalty

Cynnwys

Gwerth personol yn erbyn cynulleidfaoedd ar-lein [43 eiliad]
Penderfyniadau cynnwys i ysgogi ymgysylltiad [2 funud]
Pwyntiau cyffwrdd a nodau cynulleidfa [10 munud]
Cylchoedd oes cynulleidfa a gwerth oes [18 munud]
Sut i ymgysylltu â chynulleidfaoedd a meithrin teyrngarwch emosiynol [24 munud]
Enghreifftiau o astudiaethau achos [30 munud]

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Mae gan y recordiad hwn gapsiynau caeedig Saesneg. Cliciwch ar y symbol capsiynau caeedig CC ar y fideo isod i ddewis y capsiynau. Mae’r recordiad hwn yn 38 munud.

Lawrlwythwch trawsgrifiad o gapsiynau Saesneg (ffeil Word 40kb).

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Group of people each holding and using their mobile phones

How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

How to use segmentation to understand audiences

In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.

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Audience development Digital content Digital engagement Loyalty Online audience engagement

Published: 2022

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How digital engagement can help your organisation build audience loyalty (2022) by Trish Thomas supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

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