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Digitising museum collections
Torre Abbey is Torbay’s most historic building complex dating from 1196. A Scheduled Monument set in 17.8 acres of land it’s been a centre of religious and artistic expression and hospitality for 800 years. It’s also an accredited museum home to an important collection. The focus of this project was to train a team of volunteers to help digitise Torre Abbey’s collection providing valuable wellbeing opportunities to the local community as well as teaching new digital skills such as scanning artworks and database entry.
Published: 2023 | Resource type: guide-toolkit
Recording and editing 360-degree virtual tours
The Coleshill Auxiliary Research Team (CART) are a group of volunteer researchers and supporters who investigate and record the World War II Auxiliary Units across the UK. Working with volunteers this project created 360-degree virtual tours of the underground Operational Bases and other structures used by the Auxiliary Units digitally capturing many of the remaining sites in various states of preservation.
Published: 2023 | Resource type: guide-toolkit
Creating digital storytelling experiences for your heritage venue
Museums visitors are now much more willing to use their phones to access digital content to enhance their visitor experience. The technology to deliver this can be cheap and easy: a simple mobile-optimised website will do the job. But creating engaging content that’s tailored to visitor needs and attention patterns is challenging. Brighton and Hove Museums worked with volunteers to create a new audio guide for Preston Manor and a digital storytelling experiment in Brighton Museum & Art Gallery.
Published: 2023 | Resource type: guide-toolkit
Changing how you connect: how digital can transform what your organisation offers
This resource outlines an example of how technological innovation might offer more than a ‘better service’ and instead become a key part of how audiences visit and work with your organisation. Through conversation with Judith Winters, editor of the online-only journal Internet Archaeology, this resource illustrates how digital innovation may completely transform the traditional ways of doing things and as such requires us to think differently about our practice.
Published: 2022 | Resource type: blog
Video: How to get the most from your digital content on social media ― a roundtable discussion
In this roundtable discussion Delphine Jasmin-Belisle, Head of Development and Membership at The Heritage Alliance, is joined by Steven Ash Digital Volunteer at Wentworth Woodhouse in Rotherham, Fr. Brian Watters Curate at St Peter’s Cathedral in Belfast, and Jocelyn Murdoch, Content and Communications Manager at Kids in Museums. This fantastic panel share their experiences of finding, creating and sharing digital content on social media.
Published: 2022 | Resource type: webinar
Video: How do I tailor my digital content to work across Twitter, Instagram and Facebook?
Adapting your digital content to meet the needs of your different social media channels can be tricky. This resource provide hints and tips on getting the basics right and the best ways to tailor your digital content across Twitter, Instagram and Facebook.
Published: 2022 | Resource type: webinar
Who’s looking at my content? Understanding your audience using analytics
With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? In this resource by UpSkill Digital, we introduce a suite of tools you can use to track just that.
Published: 2022 | Resource type: blog
Video: How to get the most from your digital content on social media
Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.
Published: 2022 | Resource type: webinar
How can I support diversity and inclusion through my online content? A step-by-step guide to inclusivity
Ensuring your content reflects the diverse and inclusive aims of your heritage organisation is important. This resource provides a step-by-step guide to creating diverse and inclusive content across your digital platforms, including your website. It also explores the difference between diversity and inclusion and how best to address these issues through your digital content.
Published: 2022 | Resource type: guide-toolkit
What do I need to know about creating an accessible website?
Creating accessible websites helps you share the work of your heritage organisation with more people. This resource by Diversity & Ability helps you understand how best to embed accessibility into your website so a larger audience can connect with and support your organisation.
Published: 2022 | Resource type: guide-toolkit
How do I ensure that the digital content I create is accessible?
Creating accessible digital content helps you share the work of your heritage organisation with more people. This resource by Diversity & Ability look at both the ethical and legal requirements of ensuring your digital content is accessible. It provides a step-by-step guide from alt text to accessible hashtags and everything in between.
Published: 2022 | Resource type: guide-toolkit
How can I document my content when staff leave the organisation?
This checklist will help heritage organisations of any size retain skills and knowledge even when staff and volunteers leave.
Published: 2022 | Resource type: guide-toolkit
How do I develop a digital content strategy?
A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.
Published: 2022 | Resource type: guide-toolkit
Podcast: How do I make a podcast on a shoestring?
Starting your own podcast might seem like a daunting prospect, but in this podcast, we want to show you how easy it can be. Join Heritage Digital and three esteemed guests from the heritage sector as we discuss what you’ll need to get going on your podcast journey, including the ideas and the tech, and the questions you’ll need to ask yourself along the way.
Published: | Resource type: podcast
Video: How do I create great video content using my mobile phone?
In this video, we show heritage organisations how they can film videos using their mobile phones, including tips on lighting and sound.
Published: 2022 | Resource type: webinar
Video: Which is the best content management system for my social media and website?
In this video, we explore the benefits of content management systems for heritage organisations and offer tips on how to choose the right one for them.
Published: 2022 | Resource type: webinar
How do I write, implement, and monitor a digital content strategy?
In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals
Published: 2022 | Resource type: guide-toolkit
Video: How do I create engaging content for physical and online audiences?
In this video, we show heritage organisations how they can create great content for their hybrid events, wherever their audience are joining from.
Published: 2022 | Resource type: webinar
Video: How digital engagement can help your organisation build audience loyalty
In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.
Published: 2022 | Resource type: webinar
Integrating strategies: how to ensure your strategic approaches to digital content and digital marketing underpin your digital strategy
Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.
Published: 2022 | Resource type: blog