100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Found 47 results

Changing how you connect: how digital can transform what your organisation offers


This resource outlines an example of how technological innovation might offer more than a ‘better service’ and instead become a key part of how audiences visit and work with your organisation. Through conversation with Judith Winters, editor of the online-only journal Internet Archaeology, this resource illustrates how digital innovation may completely transform the traditional ways of doing things and as such requires us to think differently about our practice.


Published: 2022 | Resource type: blog

Video: How to get the most from your digital content on social media ― a roundtable discussion


In this roundtable discussion Delphine Jasmin-Belisle, Head of Development and Membership at The Heritage Alliance, is joined by Steven Ash Digital Volunteer at Wentworth Woodhouse in Rotherham, Fr. Brian Watters Curate at St Peter’s Cathedral in Belfast, and Jocelyn Murdoch, Content and Communications Manager at Kids in Museums. This fantastic panel share their experiences of finding, creating and sharing digital content on social media.


Published: 2022 | Resource type: webinar

Video: How do I tailor my digital content to work across Twitter, Instagram and Facebook?


Adapting your digital content to meet the needs of your different social media channels can be tricky. This resource provide hints and tips on getting the basics right and the best ways to tailor your digital content across Twitter, Instagram and Facebook.


Published: 2022 | Resource type: webinar

Who’s looking at my content? Understanding your audience using analytics


With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? In this resource by UpSkill Digital, we introduce a suite of tools you can use to track just that.


Published: 2022 | Resource type: blog

Video: How to get the most from your digital content on social media


Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.


Published: 2022 | Resource type: webinar

How can I support diversity and inclusion through my online content? A step-by-step guide to inclusivity


Ensuring your content reflects the diverse and inclusive aims of your heritage organisation is important. This resource provides a step-by-step guide to creating diverse and inclusive content across your digital platforms, including your website. It also explores the difference between diversity and inclusion and how best to address these issues through your digital content.


Published: 2022 | Resource type: guide-toolkit

What do I need to know about creating an accessible website?


Creating accessible websites helps you share the work of your heritage organisation with more people. This resource by Diversity & Ability helps you understand how best to embed accessibility into your website so a larger audience can connect with and support your organisation.


Published: 2022 | Resource type: guide-toolkit

How do I ensure that the digital content I create is accessible?


Creating accessible digital content helps you share the work of your heritage organisation with more people. This resource by Diversity & Ability look at both the ethical and legal requirements of ensuring your digital content is accessible. It provides a step-by-step guide from alt text to accessible hashtags and everything in between.


Published: 2022 | Resource type: guide-toolkit

How can I document my content when staff leave the organisation?


This checklist will help heritage organisations of any size retain skills and knowledge even when staff and volunteers leave.


Published: 2022 | Resource type: guide-toolkit

How do I develop a digital content strategy?


A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.


Published: 2022 | Resource type: guide-toolkit

Podcast: How do I make a podcast on a shoestring?


Starting your own podcast might seem like a daunting prospect, but in this podcast, we want to show you how easy it can be. Join Heritage Digital and three esteemed guests from the heritage sector as we discuss what you’ll need to get going on your podcast journey, including the ideas and the tech, and the questions you’ll need to ask yourself along the way.


Published: | Resource type: podcast

Video: How do I create great video content using my mobile phone?


In this video, we show heritage organisations how they can film videos using their mobile phones, including tips on lighting and sound.


Published: 2022 | Resource type: webinar

Video: Which is the best content management system for my social media and website?


In this video, we explore the benefits of content management systems for heritage organisations and offer tips on how to choose the right one for them.


Published: 2022 | Resource type: webinar

How do I write, implement, and monitor a digital content strategy?


In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals


Published: 2022 | Resource type: guide-toolkit

Video: How do I create engaging content for physical and online audiences?


In this video, we show heritage organisations how they can create great content for their hybrid events, wherever their audience are joining from.


Published: 2022 | Resource type: webinar

Video: How digital engagement can help your organisation build audience loyalty


In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.


Published: 2022 | Resource type: webinar

Integrating strategies: how to ensure your strategic approaches to digital content and digital marketing underpin your digital strategy


Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.


Published: 2022 | Resource type: blog

How do I budget for content creation and sharing?


Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.


Published: 2022 | Resource type: blog

What do I need to do before I share personal data online?


Data protection compliance is everyone’s responsibility and vitally important when sharing digital content online. From collecting personal data as part of an oral history project to sharing the names of participants in a community project — it all falls under UK Data Protection law. This 10-step guide by Dr Kit Good will explain what you need to know before you share personal data online.


Published: 2022 | Resource type: guide-toolkit

How can heritage organisations keep up to date with social media content trends?


Social media can boost your heritage organisation’s profile and share your content with broader audiences and communities. In this resource Andrew Davis explains how to make use of digital trends and how to find out about them.


Published: 2022 | Resource type: blog

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100 digital questions answered

Live launch

Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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