The Royal Shakespeare Company successfully used this “Billy Shakespeare” animation trailer to launch their new digital theatre project Midsummer Night’s Dreaming in June 2013. The trailer was used in emails and blogs, and embedded into social media and news websites, including project partners Google+, which helped to promote this project to both new and existing … Read more
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
This article describes the ways that different dance companies are using social media to engage with their audiences.
Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets … Read more
Internet-connected and interactive TV is an emerging technology that offers new marketing opportunities for the arts and cultural sectors to reach audiences in their own homes. Learn how and why arts marketers can factor interactive TV and video into their organisation’s strategy. A case study from the Berlin Philharmonic looks at how they are enabling … Read more
This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team … Read more