The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study … Read more
FACT (Foundation for Art and Creative Technology) is the UK’s leading media arts centre, based in Liverpool. This case study describes how FACTs milestone project ‘Flunstellas’ took digital technology into the classroom and embedded it within curriculum-based learning. Working with Year 7 and 8 students from Weatherhead Media Arts College and emerging artist, Neil Winterburn, … Read more
In this article Anna Rafferty explains how Penguin Books has developed a more meaningful and intimate relationship with consumers, in her case readers. She gives examples of promotions including the invitation to write a blog reviewing a Penguin Classic and the involvement of teenagers in the launch of a website to promote teen books.
Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways … Read more
This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children’s charter, … Read more
Kerry Michael explores Theatre Royal, Stratford East’s holistic approach to audience development in this report from the AMA conference 2005.
As cultural marketers it’s important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience – going beyond simply a ‘tick box’ exercise. You’ll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young … Read more
This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You’ll find evidence collected from the ECCO projects at … Read more
Explore the impact of innovative teaching methods in science on attainment, achievement and attitudes of pupils. By encouraging teachers to use music when exploring the science of sound, this project demonstrates how lessons can be made more engaging.
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more