This is a short guide to online qualitative research. It offers a list of the pros and cons of online focus groups and interviews. This toolkit is the fourth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.
Thinking of designing your own survey? This short guide offers tips to ensure you get the most out of your survey, some useful ‘don’ts’ and some tips on question order. This toolkit is the fifth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy … Read more
This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.
The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working … Read more
Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.
An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research.
This report provides digital resource managers across the East Midlands with: Evidence of the motivations, expectations, needs and current levels of satisfaction of online audiences. Insight into why users are using sites, how resources are meeting their needs, and how current and future resources could better meet needs. Findings are intended to help make the … Read more
The aim of this handbook is to help theatre organisations understand how audiences experience their work. It presents a new model for describing the audience experience, along with standard survey templates and guidance on how to use them in the context of a project evaluation.
Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with … Read more
This set of research questions and answer codes was developed during Audiences London’s work with a group of London-based visual arts organisations to standardise and share their audience information. They include questions which focus on the profiling of visitors as well as motivation, marketing, behaviour and satisfaction. This guide may be useful to you if the questions … Read more