Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.
Almost half of visitors were making their first visit to the gallery (‘first time visitors’); a quarter were visiting for the
first time in over a year (‘infrequent visitors’) and just over a quarter had visited on another occasion in the last
12 months (‘frequent visitors’).