The aim of this handbook is to help theatre organisations understand how audiences experience their work. It presents a new model for describing the audience experience, along with standard survey templates and guidance on how to use them in the context of a project evaluation.
Why it matters: Recent research highlights the critical role of lifelong learning in maintaining good mental health into later life. Theatre may be able to play a role in helping people to keep mentally active and open to new experiences.
Energy, in the context of an audience experience, refers to physiological reactions to the performance. Some performances convey a palpable sense of energy and excitement. For instance, a West End musical might aim to provide a fun and lively experience that literally causes toes to tap and hands to wave.