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11th September 2013 Sara Lock

A guide to the types of questions used in quantitative questionnaires

By: Jim Law


This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.

Screener Questions – Screeners ensure that the person taking part in the research is part of your target population and relevant. For example if you were looking for residents of Scotland you would ask, ‘Are you
resident in Scotland?’.

Single choice (one answer) – This question allows the respondent to choose only one answer from the options you specify i.e. which of the following age bands applies to you? (16-24, 25-34, 35-44, 45-54, 55-64, 65+)….have you been to the Cinema in the last month? Yes / No / Don’t Know…What is your employment status? Working Full Time / Working Part Time / Not Employed, and so on.

| Published:2013

Smart tags: survey research quantitative market research

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