We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don’t encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and … Read more
If you work for an organisation that’s registered as a company, has charitable status (or both), then you’ll have a board of trustees that plays a greater or lesser part in influencing your work. Rick Bond looks at how to improve your relationship with the board.
In March 2006 Manchester Camerata’s partnership with the Royal Northern College of Music (RNCM) was selected as one of only seven exemplars to take part in phase three of Mission, Models, Money (MMM), an independent action research programme for the arts and cultural sector. Over the following twelve months, the process of developing Manchester Camerata’s strategic alliance … Read more
Collections Trust is an independent organisation that works with museums, libraries and galleries to help them improve the management of their collections. For the past two years, Collections Trust has organised a campaign called Hidden Treasures aimed at engaging the public with museum and gallery collections. This case study outlines the process, objectives and outcomes … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
Can you say what value your organisation adds to people’s lives? How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out … Read more
A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.
Exploring Interactivity and Personalisation, this article argues that arts organisations must become more relevant to emerging audiences or risk becoming obsolete.
This is a useful and practical run-through of the do and don’t of working with an influencing MPs, essential for any press officer, arts marketing professional or fundraising seeking to influence stakeholders.
This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association ‘Love Museums’ campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.