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CultureHive > Case Study > Hidden Treasures: the Collections Trust's UK-wide museum initiative
5th September 2013 Sara Lock

Hidden Treasures: the Collections Trust's UK-wide museum initiative

By: Timothy Keen


Collections Trust is an independent organisation that works with museums, libraries and galleries to help them improve the management of their collections. For the past two years, Collections Trust has organised a campaign called Hidden Treasures aimed at engaging the public with museum and gallery collections. This case study outlines the process, objectives and outcomes of the Hidden Treasures campaign, which is a good example of a successful nationwide campaign with multiple stakeholders and challenges.

Objectives
The objectives of this campaign are to:

  • connect the public with museum collections by providing free events
  • promote local museums
  • raise the profile of the Collections Trust.

Target audience
The campaign is targeted at the general public – mainly families and those interested in history
and culture.

Process
There are many parts to this campaign. We first start by creating the concept and turning this
into a funding application. Once funding is agreed, the planning and implementation begins.

| Published:2013

Smart tags: stakeholders public engagement museums libraries campaign audience development

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