How to build advocacy

Invite people you want to influence along to your museum with their family and friends out of work time. A light-touch approach to hospitality will make people feel relaxed and comfortable. They will encounter your museum in its truest form – when other families/tourists/visitors are enjoying it.

Success breeds success. Sell a positive image of yourself and consider how to build on it. Applying for awards is a great way to get yourself noticed with third-party endorsement. People will start to notice you.