AMA Conference 2020

How to build advocacy

How to build advocacy

By Museums Association

SUMMARY

This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association 'Love Museums' campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.

Invite people you want to influence along to your museum with their family and friends out of work time. A light-touch approach to hospitality will make people feel relaxed and comfortable. They will encounter your museum in its truest form – when other families/tourists/visitors are enjoying it.

Success breeds success. Sell a positive image of yourself and consider how to build on it. Applying for awards is a great way to get yourself noticed with third-party endorsement. People will start to notice you.

Resource type: Guide/tools | Published: 2013