Resources tagged with

Looking down at a mobile phone and mug of coffee with a spoon in it

Video: How to use video to engage audiences with your social media channels

This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 33 minutes in length. Download transcript of English captions (Word file 44kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as … Read more

A man in a white suit with hands raised out suspended high in the air from a wire

Accessible Marketing Guide

1. Introduction Accessibility means the degree to which a product, device, service, or environment is available to as many people as possible. When we talk about accessibility we are talking about removing the barriers preventing someone from accessing something. In marketing this translates to our websites, our print or marketing materials and our social media … Read more

Curved balcony in a library with shelving and books.

Social Media success stories

Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more

Group of people each holding and using their mobile phones

How social media can help me reach more visitors for my heritage organisation

1. Introduction Social media’s algorithms and formats are constantly changing as are audience behaviours so strategies need to be able to adapt and flex in order to get the best out of channels. The good news is there’s loads of data at your fingertips that can help you to make the right decisions. Key questions … Read more

Poppies foreground an atmospheric image of the memorial spire at the International Bomber Command Centre, Lincoln

Developing a quick wins approach to your digital strategy

1. A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits … Read more

Hands hold a smart phone next to a cup of coffee andsomecarfting materials including a ball of string and some pine cones

Video: Social media essentials

This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording 1 hour and 9 minutes in length. Download transcript of English captions (Word file 56kb). This webinar was produced as part of the Digital Heritage Lab ― a digital skills … Read more

A face covered by a hand splashed with bright colours and images of social media icons

A quick guide to social media for the arts

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.