Marketing dance studio spaces to dancers
This short guide outlines the ways in which dance studio’s can market themselves to dancers and dance students.
Resources tagged with
King’s Cross: how cultural festivals can contribute to regeneration
How Create King’s Cross, London led a cultural programme of commissions, fringe activities, partner projects, community programme, training, and networking, supported by coordinated and research-led destination marketing to raise the profile of the area over time (milestone events rather than a one-off festival). Targeting local and inbound visitors, and especially early adopters, evaluation reveals the … Read more
How dance companies & venues can develop effective relationships
This resource looks at the component elements that can enhance tour booking for dance companies, and in turn build more rewarding relationships with venues and more effective marketing to and engagement with audiences. Recommendations focused on an ever more challenging environment and how to adapt to it, building effective relationships with venues, including working to … Read more
Community engagement projects
This article summarises three community engagement projects in Liverpool which aimed to use the arts to develop various different audience groups through collaboration and partnership working. The projects include ‘It’s not OK’, Liverpool Culture Company’s violence prevention education programme, the ‘Four Corners’ reminiscence project and ‘Midsummer Dreams’, a series of creative health workshops.
How to engage with broader audiences
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more
The strength of the business sector during Liverpool's European Capital of Culture year
This report showcases a selection of the findings of an Impacts 08 research project, which assessed the strength of the business sector in Liverpool, Merseyside and the North West during the European Capital of Culture year. It presents evidence from a small piece of qualitative research into the experiences of businesses in Merseyside’s visitor attraction … Read more
Creating effective partnerships between touring companies and venues
Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional … Read more
How the PSA3 target is used to measure under-represented groups
In this article Andrew Lewis outlines the PSA3 target set by the DCMS, used to measure under-represented groups. He looks at some of the statistical evidence which demonstrates which groups are the least represented in the arts – in terms of both attendance and participation, and reports on some of the known barriers which organisations … Read more
Being here: the impact of culture on regeneration and social inclusion
This case study – held up as an example of good practice by the DCMS – shows how cultural activity can be used for regeneration and social inclusion. The ‘being here’ project was a four year programme of arts and cultural activities in Southend on Sea and was managed by Momentum Arts on behalf of … Read more
How to innovate when building bridges between artists and the public
Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences. Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment … Read more