Would your organisation like to see an increase of almost 75% visitors and an influx of younger audiences? This Marketing Society Scotland (2013) paper outlines how Matthews Marketing helped the Robert Burns Birthplace Museum (RBBM) achieve just that, one year on from its opening in 2011.
How should the UK cultural sector respond to changing notions of identity, ownership and access across the world? This document considers issues such as ownership of cultural items and restitution of objects in museum collections, access in the context of a culturally diverse society, and what it means to form partnerships outside the cultural sector … Read more
In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ – teens.moma.org – a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up … Read more
This article describes the difference between an audio guide to a gallery or museum which deepens the understanding of the exhibition to the user, and an audio description for blind and partially sighted people which does this in addition to providing information about what the exhibit looks like and how it is sited in the … Read more
The Sound Agents work with hidden and hard-to-reach communities in Liverpool. This article describes two projects; The first is a co-production working with patients documenting their surgery. The information captured was used to plan a new, friendlier surgery. The second ‘Project Chinatown’, involves a number of programmes leading to the development of a new multimedia Chinese … Read more
Jerry Yoshitomi explores what makes a museum or gallery experience meaningful and how innovation and new practices are needed if we are to break down barriers, deepen the visitor experience and attract a new generation of visitors.
This article looks at how the Baltic has increased visitor frequency by making the visitor experience an unrivalled one, aiming to convert those who might be supporters of the museum into ‘raving fans’. Claire Byers explains how technology has played its part but so too has staff training.
With unprecedented access to objects from Naples Museum and the sites of Pompeii and Herculaneum, the British Museum mounted a major exhibition – Life and death in Pompeii and Herculaneum – in March 2013. Focusing on the daily lives of ordinary people in these areas, the exhibition aimed to highlight the strong resonances between life in the … Read more
Ambient media is the term used to denote out of home advertising utilising non-traditional methods. It is often used in conjunction with more mainstream traditional media to create an event or spectacle in a public place. London Calling, in partnership with Ambient Media, were commissioned by the Victoria & Albert Museum (V&A) to develop a … Read more
National Museums Scotland formally launched its Museum Explorer mobile app in October 2012. The app is available to download on iPhone, iPod Touch or iPad and challenges visitors to discover and explore the museum by tracking down nine mystery objects to find 4-digit codes to unlock special explorer badges. Collecting all nine badges enables visitors to become the … Read more