Watershed’s 10 year development journey is discussed openly and honestly, with a close look at its reputation as a digital innovator, a new understanding of what its role in a modern city might be, and learning how to communicate more effectively with audiences. Testing times and business challenges are analysed and used as a … Read more
A strategic review highlighted the real possibility of major cuts in public funding for the arts leading up to and post the Olympic Games of 2012. This realisation led to new targets around increasing attendances for existing product, as well as the need to identify new business opportunities. Learn how The Cornerhouse managed to maintain … Read more
Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences. Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment … Read more
What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence? Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.
In this Digital Marketing Day report, David Stark and Toby Coffey share innovative approaches they have taken with digital media to creatively develop their programming, and improve their content distribution.
In any role staff have the potential to successfully lead organisational change. This article provides the theory behind leading with limited authority, including key factors such as understanding barriers or dealing with the sources of resistance to innovation. The author argues that if arts organisations continue as they are – resisting change and innovation – then our … Read more
As museum collections continue to grow and stores become full, many organisations have had to refocus their approach and find new ways to broaden the reach of their exhibits. These have included long-term loans, loans boxes to schools, outreach projects and the professional sharing. This report details the scale of the collections but also what … Read more
Organisations are continually looking for innovative and creative ways to engage with new audiences. This case study explores how the National Theatre reached new audiences outside of London through its NT Live project by broadcasting a series of plays in UK and international cinemas. It discusses the impact the project had on raising brand profile, … Read more
This substantial report looks at theories behind a ‘resilient, adaptive ecology’ and applies them to the arts ecology at a time of increasing funding stress and change for nearly all arts organisation. It aims to: • explore the relevance of resilience thinking to the arts • suggest a basic or simplified hypothetical version of an … Read more
This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of … Read more