An article, The Unusual Suspects, contextualises arts audience segmentation but also seeks to provide a new model for the 21st century based on key understandings about how audiences want to engage with the arts and how they want to be communicated with. The Culture Segments segmentation model presents eight segments that offer a common language … Read more
Exploring Interactivity and Personalisation, this article argues that arts organisations must become more relevant to emerging audiences or risk becoming obsolete.
This study evaluated a major learning programme, and assessed how the exhibition and wider programme delivered engagement, innovative formal and informal (including digital) learning opportunities, personal development, diversity of audience, intergenerational interaction, and new perspectives. Societal impacts and legacies were identified, with clear recommendations including: evaluation and partnership delivery models; involving young people; harnessing the … Read more
This article discusses how we can use the arts to meet the challenges of today’s society and, in so doing, set the agenda for a debate that encompasses the arts, education, and politics, using the way that children engage with art as it’s starting point. It argues that our challenge is to extend creative engagement beyond childhood … Read more
This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for … Read more
If you’re stuck for family friendly resource ideas then this case study may help. It outlines the year round, permanent provision newly implemented at three organisations who had families as a key target market. You’ll find details about the resources along with findings from the qualitative evaluation which was undertaken to monitor the success of … Read more
Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.
This booklet presents the experience of 10 large arts and cultural institutions in London commissioned by ACE to undertake work in the public realm in preparation for the 2012 Olympics. They included The Barbican, The British Library, The British Museum, Exhibition Road Cultural Group, Royal Court Theatre, Royal Opera House, Sadler’s Wells, Southbank Centre, Tate … Read more
This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.
Case study looking at engaging volunteers for National Parks. The aim of the project was to ensure long term and sustainable engagement between new audiences and National Parks. The project recruited volunteer champions who were given personal development plans, training and given specific activities to carry out. Benefits for the champions were clearly outlined. Learning from … Read more