How to optimise audience engagement online

Audience (n)

• The assembled spectators or listeners at a public event
• The readership of a book, magazine or newspaper

Engage (v)

• Attract or involve (someone's interest or attention)
• Participate or become involved with

In 90 minutes time, you'll have some ideas about:

• ways to engage with audiences online
• how to assess how well you are doing
• how the pilot Optimise project went (video)
• working through the challenges (group discussion)
• how to approach writing an online marketing plan
• and you'll take away a Tip Sheet plus The Audience Connection digital marketing planning frameworks

Four key ways to engage with your audience online:

1. Facilitate an initial connection
2. Encourage and enable a conversation to start
3. Enhance their understanding and enjoyment
4. Encourage the leap to becoming a customer

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