How to optimise audience engagement online
How to optimise audience engagement online
By
Vicki Allpress Hill
SUMMARY
Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.
Audience (n)
- The assembled spectators or listeners at a public event
- The readership of a book, magazine or newspaper
Engage (v)
- Attract or involve (someone's interest or attention)
- Participate or become involved with
In 90 minutes time, you'll have some ideas about:
- ways to engage with audiences online
- how to assess how well you are doing
- how the pilot Optimise project went (video)
- working through the challenges (group discussion)
- how to approach writing an online marketing plan
- and you'll take away a Tip Sheet plus The Audience Connection digital marketing planning frameworks
Four key ways to engage with your audience online:
- Facilitate an initial connection
- Encourage and enable a conversation to start
- Enhance their understanding and enjoyment
- Encourage the leap to becoming a customer
Resource type: Guide/tools | Published: 2013