Volunteer Engagement

Volunteer Engagement

By Nina Arwitz


Case study looking at engaging volunteers for National Parks. The aim of the project was to ensure long term and sustainable engagement between new audiences and National Parks. The project recruited volunteer champions who were given personal development plans, training and given specific activities to carry out. Benefits for the champions were clearly outlined. Learning from the project is described.  

What we have learned from delivering the Mosaic model:

  • It’s imperative to get out into communities and meet people face-to-face
  • Building personal relationships is the most important factor of success
  • It takes a lot of time and effort to build trust and profile in community
  • There is a snowball effect that only takes hold after 1-2 years
  • There is a huge interest from individuals to be Champions; a willingness to give
  • A key challenge is to activate Champions to do things independently; a “Let’s Do It!” Fund can help with this
  • Be clear on what kind of leaders you want to target
  • The fundamental principle is to empower people
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Resource type: Case studies | Published: 2013