Resources tagged with



Increasing demand among hard-to-reach groups

A summary of the findings from ‘Culture on Demand’ research, which explored how demand is formed for the arts, the practical barriers for disabled people and what influences engagement among black and minority ethnic audiences and lower socio-economic groups. It includes two case studies: Balti Buses and the Baltic Centre for Contemporary Art.

Understanding disabled people as audiences

A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development … Read more

Developing video and photography to engage audiences

Recording experiences through photographs and video and sharing them on both your organisation’s website and throughout social media channels can dramatically help build new and wider audiences. Since making photos and videos available online, Candoco – a dance company of disabled and non-disabled dancers – has been able to keep its digital platforms fresh and up … Read more

A guide to monitoring audience diversity

As cultural marketers it’s important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience – going beyond simply a ‘tick box’ exercise. You’ll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young … Read more

Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step … Read more

What is best practice in accessible marketing?

This short document summarises the main best practice principles arts marketers and audience development officers should use when preparing their marketing materials for a diverse audience. It particularly relates to physical and learning disabilities or difficulties.

The everyday practice of leadership

Tim Wheeler shares Mind the Gap theatre company’s aim to make it possible for learning-disabled and non-disabled artists to work together as equals – not as therapist and client or facilitator and participant, but as artists working together. He looks at the processes in place to achieve this aim, how he works as a leader and what he has learned about leadership.