Big data and you
Get to grips with what big data means and what it can do for the cultural sector in this transcript of Anthony Lilley’s presentation from AMA conference 2013.
Resources tagged with
Implementing research and data capture for a touring company
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study … Read more
Big data: what it means for qualitative researchers
Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.
Big Data – seeing the wood for the trees
This article from the Business Insight team of MediaCom Edinburgh considers Big Data. It questions whether access to more granular data will actually just prevent marketers from seeing the wood for the trees and stresses the point that simply gathering more and more data is not necessarily the answer.
Creating beautiful infographics for marketing the arts
Have you ever wanted to create your own infographics for presenting data on social media in an attractive and shareable way? Originally published on the AMA blog, this guide will give you ideas and advice on planning, commissioning and producing your own data charts and infographics. It uses the development of an infographic for the Royal … Read more
Data collection in museums: the situation in 2005
This article reviews the collection of museum data available in 2005, and how it had developed since 2000. It presents a resume of the main data collections in England, and the availability of the data collected. It also describes the lessons learnt from the collection of data for Renaissance in the Regions from the 160 museums in the regional … Read more
Using e-marketing to collect data and build relationships
It’s fairly straightforward to collect data from audiences if you’re a ticketed organisation, but how do you go about communicating with audiences if you’re a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You’ll … Read more
How to strategically grow your audience
In order to grow audiences it’s important to be strategic in your approach. This article explains how a combination of marketing cycle planning and gathering the right data can help you make informed decisions about communication and marketing activity. You’ll find a series of practical case studies, tools and downloads that can help you be … Read more
Researching audiences at outdoor events and festivals
The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working … Read more
Gallery research
Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.