This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You’ll find examples of how you can really make your message stand out by incorporating some simple techniques.
Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration. This session looks at work being done at the Wales Millennium Centre … Read more
This article suggests we need to think about what the ‘big society’ means to us as individuals and organisations – and what we want from it. Taking themes such as participation, communication, consultation and testing, the author outlines a selection of projects which take a ‘big society’ approach by using the arts to empower internal … Read more
This practical case study presents Manchester Art Gallery’s approach to branding research and implementation. It shows how organisations can adapt different design communications to ensure they appeal to various audience groups – without diluting the brand or confusing the message. With audience research at the heart, this case study demonstrates how organisations can effectively and … Read more
This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association ‘Love Museums’ campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.
This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an … Read more
An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed. With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that … Read more
Organisations are continually looking for innovative and creative ways to engage with new audiences. This case study explores how the National Theatre reached new audiences outside of London through its NT Live project by broadcasting a series of plays in UK and international cinemas. It discusses the impact the project had on raising brand profile, … Read more
These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop … Read more
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.