Creating effective copy

Creating effective copy

By Sarah Clarke


This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You'll find examples of how you can really make your message stand out by incorporating some simple techniques.

A headline does not just mean a snappy opening in a newspaper. We all tend to skim ads, leaflets or websites, only paying attention to the headlines to see if the offer is worth the investment of our time to read it in full.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. What words are you choosing to direct people’s attention to your dance studio or business? Turning a browser into a reader is the first step in increasing your business, and making a great first impression is essential.

Resource type: Guide/tools | Published: 2013