Free access to museums hugely increased visitor figures but there are still correlations between socio-economic status and the likelihood of attendance at arts and cultural events and while numbers of visitors increased, their profile remained relatively static. This paper argues that school education ignores visual literacy and points out that the government’s description of creative industries … Read more
Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors. This report outlines some of the key evaluation findings surrounding that work.
See It Live! – Barclays Theatre Week, was a celebration of live theatre across the UK, aimed at raising awareness of the range and quality of work on offer and encouraging attendance amongst first timers. This evaluation report discusses the experience of 18 theatres taking part in the programme, investigating how they found the process, … Read more
If you’d like to introduce new audiences to new programmes of work for the first time, then maybe Test Drive is the right route for you. This simple guide outlines some of the key components of Test Drive – who it’s aimed at, how it works, what the outcomes might be, and gives you a … Read more
Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with … Read more
What makes a good arts ambassador? How useful can they be as a marketing tool for your organisation? How do you get started on recruiting ambassadors that will bring real benefits? With top tips and words of caution, this step by step approach to promotion and development through ambassadors will offer the tools you need … Read more
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more
This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July – 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around … Read more
This practical toolkit represents a snapshot of the research and profile raising work undertaken by the English National Youth Arts Network. It demonstrates how the arts can be used as a tool to consult with young people; showcasing practical examples and case studies from the cultural sector. It also signposts other useful resources for youth … Read more
This series of five case studies demonstrate different possible approaches for increasing the diversity of your audience. From the Balti Bus project at the Lawrence Batley Theatre, through to The Ramayana at Royal National Theatre London, each project approach is outlined and its effectiveness evaluated.