Using ticket donations as part of a wider appeal
Using ticket donations as part of a wider appeal
By
Samantha Hobrough
SUMMARY
The Tyneside Cinema is the North East of England’s full-time independent, first-run specialised cultural cinema and cross art form venue. As part of its fundraising activity to raise £1.3 million to expand the venue, Tyneside Cinema introduced a 20p ticket donation to each transaction over the period of this one year appeal.
Outcome
We have raised so far over £19,000 from 20p donations from our audience - from Sept 13 to March 2014 – an 88% take up, with a projected further £15,000 to be raised by the end of the campaign year.
It has been a very equal way of fundraising from our audience and will mean that each audience member feels that they have made a contribution to the appeal by the time the new spaces open.
Resource type: Case studies | Published: 2014
