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Five priorities for the creative industries

The House of Lords Select Committee on Communications and Digital published its report A Creative Future on 27 January 2023. It sets out five priorities to ensure the UK’s creative sector can thrive in the face of possible disruption and displacement.

Published: 2023 | Resource type: Research

Research front cover

Looking Ahead: Museum Directors Research

While the pandemic crisis has eased and there is evidence of a rebound, the operating environment remains challenging for the museum sector. Art Fund draws key insights from their latest research. (May 2022) Art Fund is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.

Published: 2022 | Resource type: Research

British pound sign

Arts Funding: The New Reality

In this extended blog arts writer Dany Louise poses some provocative questions for the arts and cultural sector about the future of arts funding in a post-Brexit landscape.  

Published: 2019 | Resource type: Article

Mottisfont Abbey — Secondary Spend Case Study

Discover how Mottisfont Abbey has become a sustainable year-round business and the positive impact investing in its infrastructure has had on increased visitor numbers and secondary spend income.  

Published: 2018 | Resource type: Case studies

The funding mix for arts organisations

This Prosper resource explains the funding mix — grants, earned income, private and corporate donations, sponsorship, crowdfunding and loans —  and explores the benefits to arts organisations in getting the right mix of funding.

Published: 2018 | Resource type: Guide/tools

Business Support for the Cultural and Creative Sector

In partnership with Coventry University, Prosper has produced Business Support and the Cultural and Creative Sector in England and Scotland: A Review. This in-depth review of business support activities in England and Scotland is part of Prosper’s vision to build a creative economy making arts accessible for all. It has been shared to help increase awareness and understanding ... Read more

Published: 2018 | Resource type: Research

Fundraising Audit video illustration

Fundraising Audit (training video)

An effective audit can be the starting point of creating a successful fundraising campaign or strategy. In these training videos, Wendy Smithers provides a detailed guide to carrying out a fundraising audit.

Published: 2016 | Resource type: Guide/tools

Choreographing your fundraising strategy

In this article, Fern Potter likens fundraising to choreographing a dance – starting with a clear vision that is developed into a strategy that can be used to achieve your organisation’s fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.  

Published: 2015 | Resource type: article


Leveraging leadership into income growth

LUX is an international arts agency that supports and promotes artists working with the moving image. This paper written by Sarah Thelwall looks at how the models for the development of mixed income streams in non-profit arts organisations are evolving, how organisations such as LUX are leading these developments and the opportunities this presents for ... Read more

Published: 2010 | Resource type: Research

Mixture Matters: The challenges and opportunities in the business models of Craft Development Organisations

The Catalyst Craft Consortium – comprising of Bluecoat Display Centre, Liverpool; Craftspace, Birmingham; Devon Guild, Bovey Tracey, Devon; Manchester Craft & Design Centre; and Smiths Row, Bury St Edmunds, Suffolk – has been working to develop skills and evidence to attract philanthropy and investment, and explore new areas of fundraising. The consortium commissioned this report to investigate the ... Read more

Published: May 2015 | Resource type: Research

Fundraising negotiating: dark art or being empowered to get it right?

If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising ... Read more

Published: 2015 | Resource type: Guide/tools

Crowdfunding: a guide by Blast Theory

Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists’ group based in Brighton, based on the research and learning from their crowdfunding campaign.

Published: 2014 | Resource type: Guide/tools

Getting to grips with commissioning

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their ... Read more

Published: 2015 | Resource type: article

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Demonstrating impact

A number of challenges face arts and cultural organisations in showing their impact on public service outcomes. Jessica Harris examines the types of evidence that commissioners want and looks at how arts and cultural organisations are providing it. This article was originally published by Arts Professional.

Published: 2015 | Resource type: article


Battersea Arts Centre's emergency appeal

On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the ... Read more

Published: 2015 | Resource type: Case studies

In praise of projects: funding an independent museum

The Thorney Society, a community charity in the village of Thorney just outside Peterborough, has run the independent Thorney Museum since 1987. Housed in a converted Victorian building, it is open to the public during the Summer. In 2013,  the Thorney Society approached the Heritage Lottery Fund (HLF) East of England for funding to develop resources for people ... Read more

Published: 2015 | Resource type: Case studies

Setting up a department for Planned Giving

Learn all about how the Museum of Modern Art has successfully established a strategic department for fundraising to harness the untapped potential for Planned Giving and ensure the Museum’s stability and future success.

Published: 2015 | Resource type: Case studies

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Sound Investment: Making fundraising accessible

Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.

Published: 2015 | Resource type: Case studies

How to attract a corporate sponsor

In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.

Published: 2015 | Resource type: Guide/tools

Creative Festive Corporate Fundraising

Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those  based in disadvantaged areas of the city, to attend their Christmas production.

Published: 2015 | Resource type: Case studies