AMA Conference 2020

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A group of singers at a fundraising event

How to… run a fundraising event. Rattling buckets and sharing passion

Pamela Johnson takes us through her work with Northern Broadsides raising £5,000 of match funding to deliver an education and learning programme for their 2019 tour of Shakespeare’s Much Ado About Nothing.


Published: 2019 | Resource type: Article

Boldre Hoard

Bringing the Boldre Hoard home: community engagement sparks fundraising success

St Barbe Museum and Art Gallery’s Boldre Hoard Appeal won The Brown Creative Award for Best Campaign under £100,000 in the Emcees Awards 2017, run by The National Arts Fundraising School. Mark Tomlinson shares the secrets behind their success.


Published: 2017 | Resource type: Case studies

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Fundraising: doing it your way

When it comes to fundraising, it’s tempting to copy the people who appear to be doing it properly. But what is the ‘proper way’? We captured some thoughts from the second Catalyst learning day of 2017, led by BOP Consulting.


Published: 2017 | Resource type: article

Business Come Dancing winners with trophy

‘Strictly’-style fundraising event raises £6,000 each for charity partners

Helga Brandt and Joanne Howard from Pavilion Dance South West share how partnering with another charity has helped them achieve fundraising success.


Published: 2017 | Resource type: Case studies

Innovation in Fundraising – sharing lessons and tales of small charities’ experiences

Gain inspiration and ideas from this collection of small charities’ fundraising stories. Created with support from Creative Scotland and Macrobert Arts Centre, Stirling, Innovation in Fundraising shares experiences from the arts and beyond.


Published: 2016 | Resource type: Case studies

The Art Fund: the battle to save the Staffordshire Hoard

The Staffordshire Hoard was valued at £3.3 million and the Art Fund led the campaign to raise the funds needed to buy it for the Birmingham Museum and Art Gallery and the Potteries Museum and Art Gallery. This is a wonderful example of a successful emergency appeal. This campaign really captured the imagination of the public and ... Read more


Published: 2012 | Resource type: Case studies

Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.


Published: 2015 | Resource type: Case studies

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Fundraising events: Chickenshed's gala programme

Chickenshed is an inclusive theatre company based in a purpose-built venue in North London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year. This case study takes a look at Chickenshed’s hugely successful gala and events programme, which raises approximately 50% of Chickenshed’s fundraised income each year. Forecast income ... Read more


Published: 2015 | Resource type: Case studies

Panto Wheels: a sponsored fundraising event in the arts

Panto Wheels is a scheme run by Cambridge Arts Theatre to help children from culturally and socially deprived areas of Cambridgeshire to attend the theatre’s Christmas pantomime by subsidising the cost of travel. In 2013 Victoria Willingale did a sponsored bike ride to raise awareness and money for Panto Wheels. By working with local partners, including the ... Read more


Published: 2015 | Resource type: Case studies

Running a fundraising gala for the first time

Founded in 1973, the Academy of Ancient Music (AAM) performs baroque and classical music in the style and spirit in which it was first performed. In this case study, the AAM describes the planning process involved in organising a fundraising gala to celebrate its 40th Anniversary. It was the AAM’s first gala in their 40 year history and ... Read more


Published: 2015 | Resource type: Case studies

Getting your donor cultivation event right

This guide provides key points to consider when organising a donor cultivation or stewardship event. From identifying the objectives of the event and who to invite through to targetting your messaging, selecting the most appropriate event host and making the most of your organisation’s unique qualities. The guide includes a useful sample event timeline to help you plan ... Read more


Published: 2015 | Resource type: Guide/tools

How to attract a corporate sponsor

In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.


Published: 2015 | Resource type: Guide/tools

Creating a community of philanthropists united by a theme or collective

Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.


Published: 2015 | Resource type: Case studies

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Holistic fundraising – Gromit Unleashed

This AMA conference 2014 session led by Helen Haskell and Anna Shepherd from Wallace and Gromit’s Grand Appeal talked about the Gromit Unleashed campaign. This campaign saw 80 Gromit sculptures designed by famous artists, designers and celebrities displayed in a public art trail around Bristol. Culminating in an exhibition and public auction the campaign raised £2.3 million for ... Read more


Published: 2014 | Resource type: Case studies

Using digital giving tools as part of a fundraising campaign

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the National Portrait Gallery used DONATE to help raise funds to restore a damaged painting by  Arthur Stockdale-Cope Naval Officers of World War I as part of the ... Read more


Published: 2014 | Resource type: Case studies

Fundraising event proves the power of immediate giving

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how a charity maximised its fundraising opportunities using digital giving during an awards dinner and auction held in central London in late 2013. It is a good ... Read more


Published: 2014 | Resource type: Case studies

Using a mobile giving tool in a live performance context

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of ... Read more


Published: 2014 | Resource type: Case studies

New approach for fundraising events

In this case study, Fern Potter, Head of Development and Strategy for Dance UK, Association of Dance of the African Diaspora and Youth Dance England describes the challenges of mounting a fundraising event to raise funds for the three organisation whilst developing their capacity to fundraise in general. The major, joint-fundraiser event Sugar Dandies High Tea took place in April ... Read more


Published: 2014 | Resource type: Case studies

How to develop a social media fundraising strategy

Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.


Published: 2010 | Resource type: Guide/tools

Establishing a long-term individual giving programme

Welsh National Opera (WNO) is one of the UK’s three regional opera companies, touring Wales and central and southern England from its base in Cardiff.  In 2005 WNO moved into the new Wales Millennium Centre (WMC) in the regenerated former docklands of Cardiff Bay. This case study by David Dixon, was first published in 2006 in Theresa ... Read more


Published: 2006 | Resource type: Case studies