AMA Conference 2020

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Spektrix Insights Report 2019

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system.


Published: 2019 | Resource type: Research

Cultural Cities Enquiry. Enriching UK cities through smart investment in culture.

The final report from the Cultural Cities Enquiry set up by Arts Council of England and Core Cities UK.


Published: 2019 | Resource type: Research

What donors really want from charities

Morris Hargreaves McIntyre challenge the sliding scale of reward in this quick read article that looks at what donors really want from charities – do people who give more to a cause expect greater rewards from the charities they support?


Published: 2019 | Resource type: article

Giulio Cesare

Production Syndicates: increasing engagement and donations from membership

Oliver Doyle shares details of English Touring Opera’s individual giving scheme, which encourages individual donations of £1,000 or more to support a production each season.


Published: 2017 | Resource type: Case studies

Illustration of Heritage Farm

Heritage Farm: an engaging individual giving campaign

Kate Axon shares how the Museum of East Anglian Life has developed a creative individual giving campaign centred around the founders’ vision for the museum.


Published: 2017 | Resource type: Case studies

Courtyard staff with I Heart CY sign

I Heart CY: an award-winning individual giving campaign

Melanie Denning shares the secrets behind the success of The Courtyard’s £20,000 I Heart CY appeal.


Published: 2017 | Resource type: Case studies

Crowdfunding: a guide by Blast Theory

Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists’ group based in Brighton, based on the research and learning from their crowdfunding campaign.


Published: 2014 | Resource type: Guide/tools

Multistory orchestra

An insider’s view on crowdfunding from Nonclassical

Nwando Ebezie from Nonclassical tells Wendy Smithers what they learnt from their successful crowdfunding campaign We Break Strings.


Published: 2015 | Resource type: Case studies

The Art Fund: the battle to save the Staffordshire Hoard

The Staffordshire Hoard was valued at £3.3 million and the Art Fund led the campaign to raise the funds needed to buy it for the Birmingham Museum and Art Gallery and the Potteries Museum and Art Gallery. This is a wonderful example of a successful emergency appeal. This campaign really captured the imagination of the public and ... Read more


Published: 2012 | Resource type: Case studies

Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.


Published: 2009 | Resource type: Case studies

Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.


Published: 2015 | Resource type: Case studies

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Battersea Arts Centre's emergency appeal

On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the ... Read more


Published: 2015 | Resource type: Case studies

Developing relationships with donors

This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.


Published: 2014 | Resource type: article

Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can ... Read more


Published: 2014 | Resource type: Research

Using a mobile giving tool in a live performance context

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of ... Read more


Published: 2014 | Resource type: Case studies

Fundraising event proves the power of immediate giving

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how a charity maximised its fundraising opportunities using digital giving during an awards dinner and auction held in central London in late 2013. It is a good ... Read more


Published: 2014 | Resource type: Case studies

Using digital giving tools as part of a fundraising campaign

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the National Portrait Gallery used DONATE to help raise funds to restore a damaged painting by  Arthur Stockdale-Cope Naval Officers of World War I as part of the ... Read more


Published: 2014 | Resource type: Case studies

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Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising ... Read more


Published: 2014 | Resource type: article

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Solid foundations – preparing the perfect 'ask'

This AMA conference 2014 session led by Sarah Winchester discussed how to secure financial commitments for your organisation by taking a strategic approach to fundraising. During her career Sarah has secured over £15 million for organisations ranging from the big; The Princes Trust – to the small; Proten Youth a start-up charity working out of Brixton. ... Read more


Published: 2014 | Resource type: article

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Individual giving for small-scale organisations or alternative work

Individual giving is not just for big organisations offering ‘popular’ art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts – shared their experiences of fundraising in smaller organisations offering contemporary art experiences.


Published: 2014 | Resource type: Case studies