The changing face of business sponsorship
The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.
An Arts-Based Initiative (ABI) is an organisational or management intervention using one of more artform to enable people to undergo an art experience and embed art as a business asset. They tend to be an experiential process which engages people both on an emotional but also a rational-analytical level, through either active or passive participation.