CultureHive > Guide/Toolkit > The changing face of business sponsorship
8th May 2014 Sara Lock

The changing face of business sponsorship

By: Arts & Business

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.

An Arts-Based Initiative (ABI) is an organisational or management intervention using one of more artform to enable people to undergo an art experience and embed art as a business asset. They tend to be an experiential process which engages people both on an emotional but also a rational-analytical level, through either active or passive participation.

| Published:2014

Smart tags: corporate sponsorship relationship impact fundraising

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