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Managing corporate reputation in the cultural sector

In a connected world, managing your corporate reputation and brand has become more complex. Several short case studies are used to illustrate approaches some organisations are taking – in particular how reputation impacts on our approaches to development and corporate sponsorship.


Published: 2012 | Resource type: Case studies

Running Sponsored Events and Claiming Gift Aid: the facts

We all know that running sponsored events can be a great way to raise money for your organisation, but did you know that you can increase the amount you raise by encouraging the people who sponsor to use their Gift Aid entitlement?  This guide shows you just how easy that can be.


Published: 2012 | Resource type: Guide/tools

DCMS Sponsored Museums – Facts and Figures 2011/2012

A quick summary of some of the key indicators gathered across 17 DCMS sponsored museums.


Published: 2012 | Resource type: Research

How to seek sponsorship

To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.


Published: 2009 | Resource type: Guide/tools

Writing a Partnership Agreement resource title

Writing a sponsorship partnership agreement

Learn the basics of writing partnership agreements with this fundraising fact sheet, which provides guidance and a sample agreement to illustrate what your agreement should cover.


Published: 2009 | Resource type: Guide/tools

Arts sponsorship and influencing decision-makers

The arts provide an effective way to reach and influence senior clients and other key decision-makers. This guide presents real-life case studies that show that for a modest outlay the arts are powerful generators of goodwill. Their image of creativity, innovation, quality, social responsibility and trust is one that businesses themselves wish to project.


Published: 2005 | Resource type: Guide/tools

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Sponsoring the arts: what’s in it for business?

Why has business sponsorship of the arts been so successful over the years? This factsheet outlines how the arts are able to meet one or more business objectives, including access to a target market, enhancing its image, staff development and creative problem-solving.


Published: 2009 | Resource type: Guide/tools

The changing face of business sponsorship

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.


Published: 2014 | Resource type: Guide/tools

Business sponsorship: how it works

Raising money in the form of sponsorship from a business is all about building relationships. This guide is intended as a brief introduction to sponsorship of the arts for galleries and museums. Guidance includes assessing your organisation, researching the market, making an approach and sources of further information and training.


Published: 2003 | Resource type: Guide/tools

Creative Festive Corporate Fundraising

Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those  based in disadvantaged areas of the city, to attend their Christmas production.


Published: 2015 | Resource type: Case studies

How to attract a corporate sponsor

In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.


Published: 2015 | Resource type: Guide/tools

Preparing for a meeting with a potential corporate partner

Preparing for a meeting with a potential corporate partner

This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.


Published: 2015 | Resource type: Guide/tools

Like Mother, Like Daughter cover image

Like Mother, Like Daughter: Establishing an arts and corporate partnership

Learn from Creative Scene’s experience of partnering with Bradford-based fashion label bonprix to foster new relationships and stimulate and sustain arts engagement.


Published: 2016 | Resource type: Case studies

QUAD 100 Club logo

QUAD 100 Club: developing entry level corporate support

Derby QUAD reveals the results of its corporate club package and shares top tips for creating a scheme of your own.


Published: 2016 | Resource type: Case studies

Chapter Caffi Bar

Chapter Clwb: a business membership scheme

Chapter shares the results of its business membership scheme. From creation to promotion, discover top tips for a successful scheme.


Published: 2016 | Resource type: Case studies

50 50 Business Membership Programme

Connecting with the business community

Gain inspiration for building relationships with the business community in this case study on Dorchester Arts’ 50/50 Business Membership Programme.


Published: 2016 | Resource type: Case studies

Corporate fundraising: making the approach

Overcome your fear of cold calling and approaching businesses with this simple toolkit, which is based on a blog written by Nicole Newman for Creative Partnerships Australia.


Published: 2017 | Resource type: Guide/tools

London 1666

Persistence pays off: Artichoke raises £3 million for London’s Burning

Artichoke recently won The Richmond Associates Award for Best Campaign Over £100,000 in the Emcees Fundraising Awards. Development Director Sarah Coop shares how they reached their £3 million target.


Published: 2017 | Resource type: Case studies

Halle Corporate Choir

Corporate Choir Competition: building relationships with the corporate sector

Susanna Caudwell shares how the Hallé’s Corporate Choir Competition has helped them build relationships with the corporate sector and raise over £20,000.


Published: 2017 | Resource type: Case studies

Cultural Cities Enquiry. Enriching UK cities through smart investment in culture.

The final report from the Cultural Cities Enquiry set up by Arts Council of England and Core Cities UK.


Published: 2019 | Resource type: Research