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Guide front cover with text Fundraising for first-timers

Fundraising for first-timers

This guide is aimed at arts and creative organisations or charities that are starting out on their fundraising journey. It aims to help you prepare and approach strategic fundraising – that is fundraising that is embedded in your organisation. Written by Emma Goad (Blue Canary Fundraising). Commissioned by Arts Council Wales.

Published: 2018 | Resource type: Guide/tools

culturehive logo and resource title

Is the art important to art sponsorship?

Nicole Newman explores what sponsors really want in this deliberately provocative article, originally written for Creative Partnerships Australia.

Published: 2017 | Resource type: Research

Corporate fundraising: making the approach

Overcome your fear of cold calling and approaching businesses with this simple toolkit, which is based on a blog written by Nicole Newman for Creative Partnerships Australia.

Published: 2017 | Resource type: Guide/tools

Chapter Caffi Bar

Chapter Clwb: a business membership scheme

Chapter shares the results of its business membership scheme. From creation to promotion, discover top tips for a successful scheme.

Published: 2016 | Resource type: Case studies

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QUAD 100 Club: developing entry level corporate support

Derby QUAD reveals the results of its corporate club package and shares top tips for creating a scheme of your own.

Published: 2016 | Resource type: Case studies

Panto Wheels: a sponsored fundraising event in the arts

Panto Wheels is a scheme run by Cambridge Arts Theatre to help children from culturally and socially deprived areas of Cambridgeshire to attend the theatre’s Christmas pantomime by subsidising the cost of travel. In 2013 Victoria Willingale did a sponsored bike ride to raise awareness and money for Panto Wheels. By working with local partners, including the ... Read more

Published: 2015 | Resource type: Case studies

Business sponsorship: how it works

Raising money in the form of sponsorship from a business is all about building relationships. This guide is intended as a brief introduction to sponsorship of the arts for galleries and museums. Guidance includes assessing your organisation, researching the market, making an approach and sources of further information and training.

Published: 2003 | Resource type: Guide/tools

The changing face of business sponsorship

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.

Published: 2014 | Resource type: Guide/tools


Sponsoring the arts: what’s in it for business?

Why has business sponsorship of the arts been so successful over the years? This factsheet outlines how the arts are able to meet one or more business objectives, including access to a target market, enhancing its image, staff development and creative problem-solving.

Published: 2009 | Resource type: Guide/tools

Arts sponsorship and influencing decision-makers

The arts provide an effective way to reach and influence senior clients and other key decision-makers. This guide presents real-life case studies that show that for a modest outlay the arts are powerful generators of goodwill. Their image of creativity, innovation, quality, social responsibility and trust is one that businesses themselves wish to project.

Published: 2005 | Resource type: Guide/tools

Writing a Partnership Agreement resource title

Writing a sponsorship partnership agreement

Learn the basics of writing partnership agreements with this fundraising fact sheet, which provides guidance and a sample agreement to illustrate what your agreement should cover.

Published: 2009 | Resource type: Guide/tools

How to seek sponsorship

To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.

Published: 2009 | Resource type: Guide/tools

Artistic involvement stimulates and motivates staff

A case study about how a company manufacturing sewing machines started by sponsoring an exhibition and has since immersed itself in the creative environment. Staff involvement in the community has made them more confident in their own skills, seen to be more effective than traditional forms of corporate training.

Published: 2008 | Resource type: Case studies

Sponsorship: collaboration between marketing and development teams

Despite pockets of excellence, there are still huge opportunities for increased collaboration between marketing and development teams when it comes to delivering visionary, clever and results-driven sponsorship, both within the arts and cultural industries and businesses.  In this article sponsorship consultant Marah Winn Moon discusses the ways in which marketing and development teams can work ... Read more

Published: 2013 | Resource type: article

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Developing private sector funding in the arts

This report is part of an on-going review of organisations who have received Arts Council England Catalyst funding to develop private sector fundraising. It aims to provide a benchmark for performance and to share learning so the wider arts community can learn from the experiences.

Published: 2012 | Resource type: Research

Running Sponsored Events and Claiming Gift Aid: the facts

We all know that running sponsored events can be a great way to raise money for your organisation, but did you know that you can increase the amount you raise by encouraging the people who sponsor to use their Gift Aid entitlement?  This guide shows you just how easy that can be.

Published: 2012 | Resource type: Guide/tools

A guide to charities and commercial partners

A practical guide to making the most of entering into commercial partnerships with companies and the benefits that can bring such as the opportunity to raise funds and the ability better to understand the commercial sector.  With tips on how to avoid risk and avoid failure in legal compliance, this document can help organisations to ... Read more

Published: 2002 | Resource type: Guide/tools


The strength of the business sector during Liverpool's European Capital of Culture year

This report showcases a selection of the findings of an Impacts 08 research project, which assessed the strength of the business sector in Liverpool, Merseyside and the North West during the European Capital of Culture year. It presents evidence from a small piece of qualitative research into the experiences of businesses in Merseyside’s visitor attraction ... Read more

Published: 2008 | Resource type: Research

Managing corporate reputation in the cultural sector

In a connected world, managing your corporate reputation and brand has become more complex. Several short case studies are used to illustrate approaches some organisations are taking – in particular how reputation impacts on our approaches to development and corporate sponsorship.

Published: 2012 | Resource type: Case studies