Setting organisational vision and values that impact marketing strategy
Setting organisational vision and values that impact marketing strategy
By
Meike Moors
SUMMARY
NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.
Key points for effective practice
The most important point we have learnt from the process was that redefining the organisational objectives and really articulating the 3.0 vision has to happen first before the marketing strategy could be written.
Also in realising this vision the process of working cross departments was critical to ensure that every bit of ‘potential’ and every opportunity was realised.
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Communication Demographic Future Marketing strategy Organisational development Strategic marketing Vision Visitor Visitors Resource type: Case studies | Published: 2013
