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12th November 2013 Sara Lock

Setting organisational vision and values that impact marketing strategy

By: Meike Moors


NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.

Key points for effective practice
The most important point we have learnt from the process was that redefining the organisational objectives and really articulating the 3.0 vision has to happen first before the marketing strategy could be written.

Also in realising this vision the process of working cross departments was critical to ensure that every bit of ‘potential’ and every opportunity was realised.

| Published:2013

Smart tags: visitor visitors vision strategic marketing organisational development marketing strategy future demographic communication