One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.

NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.

Discover what lies ahead for libraries, and what we can do to help them develop. This major research project commissioned by Arts Council England intends to help set out the value, role and purpose of public libraries with clarity. It points out ways that libraries can respond to change in order to remain at the ... Read more

Part of the third phase of the Envisioning the library of the future research project, this report presents the results of two workshops held with young people in the 12-18 age bracket in November 2012. These were designed to take into account their views on the purpose and value of libraries as important current and ... Read more

Part of the third phase of the Envisioning the library of the future research project, this report examines what people value most about libraries, and how this can be used to continue to place libraries at the heart of their communities. The report identifies the importance of the library space, including its look, feel and ... Read more

Key to the success of the arts and cultural sector’s ‘design for transition’ will be the people who work in, and with, its organisations. Learn more about plans to identify the 21st-century competencies that already drive success in the arts and cultural sector, and how they might be developed in people to create environments in ... Read more

This accessible and stimulating work argues that artists have an important contribution to make to our society and economy, but it is not being fully realised. It examines how we can reshape the sector in order to release artists’ potential to the full, and achieve the most profound and far-reaching impact possible.

In order to thrive in today’s challenging environment, arts organisations need to develop a higher tolerance for complexity, uncertainty and not knowing; this state can only be developed through experience. This paper argues that cultural leaders should support transformation in a way that looks forward rather than back.

Recommendations from the 2005 AMA symposium, ‘A Roadmap to Utopia’.