AI-generated baby chicken made from orange segments

Essentials of AI for Marketing

Learn how to use AI safely, ethically and responsibly over nine weeks of live sessions and online learning.

Secure your place
Not for the Likes of You Part 1 video still

Not for the Likes of You – Part 1 (training video)

Not for the Likes of You – Part 1 (training video)

By Mel Larsen

SUMMARY

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience. Part 1 focuses on what you can do internally to attract a broader audience.

Part one: Introduction
— 7 minutes

Part two: Specific kinds of leadership behaviour
— 17 minutes

Part three: Create effective multi-disciplinary teams
— 14 minutes

Part four: Bring education and marketing closer to management
— 3 minutes

Part five: Hire a broad range of types of people
— 3 minutes

Part six: Think about audiences first
— 3 minutes 30 seconds

Part seven: Promote a people-centre ‘can do’ culture
— 1 minute

Resource type: Guide/tools | Published: 2016