Which audiences are ready to return?  This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.

Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.

How are the public engaging in digital creative and cultural activities during the pandemic?

This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.

When we think about audience research, are we hoping to engage people who are new to the arts, deepen the experience of those who already attend, or demonstrate the cultural value of live arts events? Stephanie Pitts shares four recommended reads to help deepen your understanding of audiences and audience research.

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.

Successful brands articulate a clear promise and deliver on that promise through every gesture, each and every time someone comes into contact. A successful brand can never be ‘landed’ from above. Organisation-wide consultation and creative discussion is essential. Morris Hargreaves McIntyre take us through their work on the re-brand of Shakespeare’s Globe.

How do you get people to engage with something that they have never heard about? Ella Lewis-Collins, Senior Marketing Manager: Campaigns, British Museum takes us through the campaign for the BP exhibition Scythians: warriors of ancient Siberia including key takeaways on what to do to attract audiences to unfamiliar work.

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.

Open Up is a new resource that can help you think about how to make your museum relevant to people who don’t currently visit and take action that will increase your visitor numbers, improve your resilience and better fulfil your organisation’s purpose.

Read the next in the series of AMA CultureHive articles. Lisa Baxter, Director of The Experience Business explains the value of customer journey mapping. What would you discover if you played the role of a new visitor to your venue? Originally published on Arts Professional.

This new template created by Thrive will help you identify your ideal audiences

Jenny Scudamore, from Baker Richards, explores ways to maximise engagement and income in her new guide ‘segmentation made simple’.

The Audience Agency’s expert agents have put together a sample Data Management Policy Structure worksheet as a suggested approach to addressing personal data management to provide a framework for working towards and maintaining compliance with data protection regulations.

The Audience Agency supports you through Audience Development Planning with this downloadable guide.

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.

This article by Andrew Decker, published by The Wallace Foundation, explores the steps Ballet Austin has taken to expand its audiences for unfamiliar works.

This training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience. Part 1 focuses on what you can do internally to attract a broader audience.

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.