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Not for the Likes of You Part 1 video still

Not for the Likes of You – Part 1 (training video)

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience. Part 1 focuses on what you can do internally to attract a broader audience.


Published: November 2012 | Resource type: Guide/tools

Not for the likes of you Part 2

Not for the Likes of You – Part 2 (training video)

This training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.


Published: November 2012 | Resource type: Guide/tools

Not for the likes of you success stories cover

‘Not for the likes of you’ success stories

Discover the success stories of the ‘Not for the Likes of You’ initiative, as ten organisations share how they changed their overall positioning and messaging to remove barriers to attendance and participation.


Published: 2004 | Resource type: Case studies

Writing in notebook

"Not for the likes of you" – how to reach a broader audience

Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.


Published: 2004 | Resource type: Research