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Essentials of AI for Marketing

A 9-week live course showing marketers how to use AI for content, campaigns and insights — safely and effectively.

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Influencing skills

Influencing skills

By Alasdair Cant

SUMMARY

A guide to influencing people, based on a practical workshop session exploring how to effectively manage a range of relationships - with suppliers and key stakeholders, within line management contexts, upwards and sideways within your organisation.

What you'll gain from the session

  • An understanding of what we mean by ‘influencing’
  • To know how to respond to resistance
  • To know how to adapt your own style to influence successfully

 

Resource type: Guide/tools | Published: 2012