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A man in a suit leans back with fingers spread and mouth open.

Case study: Apples and Snakes – developing audiences for the future

Janet Alderman, Digital and Marketing Manager at the spoken word trailblazers Apples and Snakes shares how they developed new frameworks and audience plans as part of their time on the change management programme, Shared Ambition.

Published: 2022 | Resource type: Case studies

Shine A Light

Shine A Light: a participation film project for the over 60s

Learn from Derby QUAD’s experience of engaging and working with over 60-year-olds in a participatory filmmaking project.

Published: 2016 | Resource type: Case studies

Adding years to life – and life to years

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England. The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. ... Read more

Published: 2015 | Resource type: Guide/tools


External relations – fundraisers and marketers working together

Challenges arise when multiple departments build separate relationships concurrently with the same stakeholder resulting in an organisation having varying tones of voice, and / or sending mixed or conflicting messages. This AMA conference 2014 session led by Stephen Pidgeon, fundraising consultant and visiting professor of Direct Response Fundraising at University of Plymouth, looked at how successful ... Read more

Published: 2014 | Resource type: article

How can a community based dance company be successful in the 21st century

In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’.  It gives a fascinating insight into the questions ... Read more

Published: 2008 | Resource type: Case studies

Managing a diverse range of stakeholder relationships

In March 2006 Manchester Camerata’s partnership with the Royal Northern College of Music (RNCM) was selected as one of only seven exemplars to take part in phase three of Mission, Models, Money (MMM), an independent action research programme for the arts and cultural sector. Over the following twelve months, the process of developing Manchester Camerata’s strategic alliance ... Read more

Published: 2008 | Resource type: article

Get the most from your trustees

If you work for an organisation that’s registered as a company, has charitable status (or both), then you’ll have a board of trustees that plays a greater or lesser part in influencing your work. Rick Bond looks at how to improve your relationship with the board. 

Published: 2008 | Resource type: Guide/tools

Building relationships with stakeholders

We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don’t encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and ... Read more

Published: 2013 | Resource type: article


Hidden Treasures: the Collections Trust's UK-wide museum initiative

Collections Trust is an independent organisation that works with museums, libraries and galleries to help them improve the management of their collections. For the past two years, Collections Trust has organised a campaign called Hidden Treasures aimed at engaging the public with museum and gallery collections. This case study outlines the process, objectives and outcomes ... Read more

Published: 2013 | Resource type: Case studies

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more

Published: 2011 | Resource type: Case studies

How to understand and communicate the value of your programmes

Can you say what value your organisation adds to people’s lives?  How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out ... Read more

Published: 2007 | Resource type: Case studies

This time it's personal front cover

Audience engagement and relevance in the 21st century

Exploring Interactivity and Personalisation, this article argues that arts organisations must become more relevant to emerging audiences or risk becoming obsolete.

Published: 2011 | Resource type: article

Cultural Impact Study

The impact of the arts in Birmingham

A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.

Published: 2009 | Resource type: Research

Hints and tips guide to working with MPs

This is a useful and practical run-through of the do and don’t of working with an influencing MPs, essential for any press officer, arts marketing professional or fundraising seeking to influence stakeholders.

Published: 2013 | Resource type: Guide/tools

How to build advocacy

This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association ‘Love Museums’ campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.

Published: 2013 | Resource type: Guide/tools

Introductory guide to media relations cover

How to develop media relations to increase coverage of your organisation

Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.

Published: 2013 | Resource type: Guide/tools

How the changing economy affects the arts

What challenges do arts organisations face as a result of changes in the economy? This article looks at how organisations can transform to cope with change and become resilient, while focusing on long-term social and cultural goals.

Published: 2011 | Resource type: article

Mission possible

Report on a day event held by the AMA in 2007, which looked at arts organisations’ mission and vision statements.

Published: 2007 | Resource type: article

Influencing skills

A guide to influencing people, based on a practical workshop session exploring how to effectively manage a range of relationships – with suppliers and key stakeholders, within line management contexts, upwards and sideways within your organisation.

Published: 2010 | Resource type: Guide/tools