How to seek sponsorship

How to seek sponsorship

By Arts & Business


To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.

What can you offer to sponsors?
Arts organisations need to show how a sponsor can benefit through a direct association with an arts organisation. These can be tangible, such as publicity, use of facilities and tickets or intangible derived through association with the concepts and ideas that your organisation explores. You need to develop a proposal which describes your aims, objectives, activities and public image in clear, concise and positive way to attract sponsors.

Resource type: Guide/tools | Published: 2014