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Creating a community of philanthropists united by a theme or collective

Creating a community of philanthropists united by a theme or collective

By Naomi Davenport

SUMMARY

Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.

All donors were united by their connection to the Netherlands or to Dutch culture, and therefore were made to feel as though they had a place within the group, and a reason to support the charity.

Resource type: Case studies | Published: 2015