Content – make do and mend
Content – make do and mend
By
Catherine Toole
SUMMARY
Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content - how tiny changes to your copy can deliver measurable results.
Copy by committee can be a disaster, even with the best intentions. Lawyers, chief executives, even our friendly search engine optimisation colleagues who tell us to put certain keywords in can ruin copy.
Resource type: Guide/tools | Published: 2014
