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How to write great web copy

Writing for web is very different to writing brochure copy but we often see the same words and techniques used for both. The web design agency Supercool explains why web copy is important and get down to the nitty-gritty of making it work.


Published: 2021 | Resource type: Guide/tools

Websites – mind your language

The web design agency Supercool explain the importance of making sure that the language you use on your website is inclusive.


Published: 2021 | Resource type: Article

Tell your story well

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.


Published: 2018 | Resource type: Guide/tools

Using words to engage your audience

20 writing tips from A Thousand Monkeys.


Published: 2016 | Resource type: Guide/tools

Content – make do and mend

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content – how tiny changes to your copy ... Read more


Published: 2012 | Resource type: Guide/tools

What do venues think makes effective touring copy?

What do venues think makes effective copy for touring events?

In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.


Published: 2014 | Resource type: Guide/tools

You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she ... Read more


Published: 2013 | Resource type: article

V&A exhibition testing research

The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, ... Read more


Published: 2006 | Resource type: Research

Ten top tips on how to grab your audience with email marketing

Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, ... Read more


Published: 2012 | Resource type: Guide/tools

Creating effective copy

This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You’ll find examples of how you can really make your message stand out by incorporating some simple techniques.


Published: 2012 | Resource type: Guide/tools

How to develop believable copy

An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed.  With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that ... Read more


Published: 2009 | Resource type: Guide/tools

Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog’s content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.


Published: 2012 | Resource type: Guide/tools

The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.


Published: 2011 | Resource type: article