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Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

Published: 2024 | Resource type: Research

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Putting your brand voice into action

Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).

Published: 2023 | Resource type: Guide/tools

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Audiences at the Heart: Substrakt collection

A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services.  A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.  

Published: 2023 | Resource type: Guide/tools

Writing for Web

5 tips to improve your web writing

In today’s digitally fuelled world, we’re all writers. We tag, post, publish and paste text more often than we realise. And a lot of the time, we’re not getting it right. We’re losing out on our readers’ finite attention. Zosia Poulter, Content Strategist at Substrakt gives us 5 tips to improve our web writing.

Published: 2023 | Resource type: Article

A heart shaped mug of hot chocolate nestling on a blanketof snow

Personality, purpose and heart: how your website can better reflect your brand. Part 2.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.

Published: 2021 | Resource type: Guide/tools

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How to… create engaging, effective calls to action

In this practical ‘How To’ guide, Katie Parry from digital agency and arts sector specialists, Supercool, shares considerations, principles and practical tips to help you engage users on your website – and achieve business goals.  

Published: 2021 | Resource type: Guide/tools

Man with headset using laptop

How to write great web copy

Writing for web is very different to writing brochure copy but we often see the same words and techniques used for both. Katie Parry from digital agency and arts sector specialists, Supercool explains why web copy is important and get down to the nitty-gritty of making it work.

Published: 2021 | Resource type: Guide/tools

Websites – mind your language

Katie Parry from digital agency and arts sector specialists, Supercool, explains the importance of making sure that the language you use on your website is inclusive.

Published: 2021 | Resource type: Article

Tell your story well

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.

Published: 2018 | Resource type: Guide/tools

Using words to engage your audience

20 writing tips from the writing experts, A Thousand Monkeys.

Published: 2016 | Resource type: Guide/tools

Content – make do and mend

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content – how tiny changes to your copy ... Read more

Published: 2012 | Resource type: Guide/tools

What do venues think makes effective touring copy?

What do venues think makes effective copy for touring events?

In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.

Published: 2014 | Resource type: Guide/tools

You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she ... Read more

Published: 2013 | Resource type: article

V&A exhibition testing research

The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, ... Read more

Published: 2006 | Resource type: Research

Ten top tips on how to grab your audience with email marketing

Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, ... Read more

Published: 2012 | Resource type: Guide/tools

Creating effective copy

This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You’ll find examples of how you can really make your message stand out by incorporating some simple techniques.

Published: 2012 | Resource type: Guide/tools

How to develop believable copy

An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed.  With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that ... Read more

Published: 2009 | Resource type: Guide/tools

Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog’s content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.

Published: 2012 | Resource type: Guide/tools

The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published: 2011 | Resource type: article