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5 key stages of a successful content marketing process

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 

Published: 2021 | Resource type: Article

Tell your story well

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.

Published: 2018 | Resource type: Guide/tools

Content Guidance front cover

Content Guidance Communication for Family Arts Events

Discover useful tips on how to talk to families about the creative experience. This guide is informed by research with families about what they want to know and where they would look for information.

Published: 2015 | Resource type: Guide/tools

Content – make do and mend

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content – how tiny changes to your copy ... Read more

Published: 2012 | Resource type: Guide/tools


Follow National Museums Scotland’s steps towards a new, integrated website

This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.

Published: 2010 | Resource type: Case studies